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Arne Jennard _ Photographer

Bulvano asked for images that express the core competencies of their business. Two of those competencies are 'Execution' and 'Innovation'. For the execution-image chairs of Dietiker had to be used, a Swiss brand. The setup is inspired by the Swiss artist duo Peter Fischli and David Weiss, and shows a chain reaction that ends with pulling the trigger of the crossbow. The execution of the apple refers to a Swiss legend. The image was made in collaboration of Gilles Van Tittelboom and Karel De Baets.
The image expressing innovation is a collage made with images from my archive.

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